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How To Use News To Get On The News
Why wait for media coverage? Don’t wait, create! Most companies and organizations only send out press releases to the media when they want to publicize an event, new product unveiling, stock offering, expansion or innovation, not to mention name a few. But these things don’t happen very often during the year, which means you only make a few media contacts each year. Also, with such limited contact, the odds of media coverage of your events are not in your favor. So instead of waiting for something to happen in your business or organization and you think it’s worth alerting the media to, why not create an endless stream of story and release ideas? press releases that you could send to the media at least twice a month? Twice a month would mean twenty-four media contacts a year instead of the current one or two, which would definitely increase your chances of getting coverage. So where do these story ideas come from, you ask? Very simply, they come from stories you read and hear about every day on the radio, in magazines, in newspapers and even in your own company’s newsletter as well as in your trade publications. industry. Simply search for stories that are making national news and find the angle that connects your business to the story. Local news organizations love the local angles of national stories. The following Associated Press article is a perfect example:
MILWAUKEE (AP) — In his youth, Jason Heiman played a little hoop for Edgewood College in Madison. Today, he still knows how to manage on a basketball court, but in a very different way. As president of Waukesha-based Jason Thomas Flooring, Heiman’s company recently completed fabrication and finishing of three of the 16 portable basketball floors the NCAA has ordered for the men’s and men’s national basketball tournaments. female this year.
Local news organizations, in this case in the state of Wisconsin, love this stuff! A local business with a direct connection to what is arguably the most watched sporting event in America. When wildfires, floods or tornadoes bring death and destruction to parts of our country, did the local bottled water company ramp up production and send emergency shipments to thousands kilometers? Did the local paper products company get the contract to make napkins for the President’s Inaugural Ball? Is there one or more people in your company who train together to run the Boston Marathon – a national event that surely millions of people are interested in.
Don’t miss these opportunities. The reason many businesses and organizations miss out is because they don’t normally think about this stuff. They are too busy doing what they do! Few people think in terms of the national impact of their everyday, mundane jobs. Turn the mundane into media coverage. Don’t wait, create!
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