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Why Executive Coaching is a Necessity For Business Leaders

Business leaders and senior executives can greatly benefit from executive coaching services as they respond to an ever-changing business environment and challenging business demands.

Although the service of “executive coaching” is well established in developed countries, it is still in its infancy in the Middle East. Some cultural and social boundaries, especially with family businesses, can hinder the development of such professional services, these challenges include (a) self-pride – the “we know best” attitude, (b) lack of confidence – we don’t trust anyone one because we care about our business the most and (c) Cost – can be seen as an unnecessary cost that they could do without.

Coaching in general has been recognized as a necessity in sports to maximize the performance of talented individuals and teams competing for top ranking. In recent years, this service has been extended to the company to coach individuals and groups of employees to improve their personal skills, develop an entrepreneurial approach to employment, improve teamwork, increase productivity and profitability and shift the mindset from maintenance to innovation.

Leading in today’s turbulent business world requires two vital leadership skills that are essential to guiding your organization through accelerated, rapid and creative adaptation to change and leveraging human potential. Creative adaptation is the process of proactively anticipating, adopting and creating management principles and employee practices for exceptional performance in the future business environment. Harnessing human potential is about harnessing the knowledge, creativity and innovation, and high-performance skills needed to operate as a forward-looking organization.

The demands on the time of regional senior managers have never been greater; higher profits, increased revenue growth, an ever-changing environment, process improvements, financial crises, etc. In such a demanding environment, very few senior executives have the luxury of participating in carefully selected management training, and some may have occasional discussions with other executives. colleagues.

With demanding business owners and board members and shifting priorities, even experienced CEOs often feel very alone at the top of the organization’s pyramid structure, with no one to turn to for guidance. or insurance. Many executives feel restricted and isolated and are rightly concerned about sharing their issues internally for fear they won’t remain confidential. There is no doubt that for these people the stakes are high. At the same time, there is a growing need to stop thinking about their concerns and start doing something.

This situation is exacerbated by the need to balance personal and family needs and professional obligations, which often leads to increased stress which can impact the health of executives as well as their performance and could spread throughout the organization. organization with a ripple effect on employee morale. and organizational performance.

This could arguably explain the realities of recent years that more CEOs have been fired or left prematurely than ever before. In such circumstances, the board should deal more sympathetically with underperforming CEOs, because changing the direction at the top is not the only solution and could not solve the problem, but rather it should provide a moral and management support to leaders through direct intervention or by appointing executive coaching.

External support, in the form of executive coaching, could be beneficial for all executives. While some emerging CEOs lack management and leadership experience and, in some circumstances, are completely unqualified, veteran CEOs can be stuck in the past. The world has changed drastically and many CEOs still manage to use a style better suited to the industrial age.

Executive coaching can fill such a gap; Executives are like champions who need someone to give them feedback, advice in specific areas, and constructive criticism. Although the executive coach may not play better than them, he knows how to play well. Coaches also need to know how to coach. Many well-known executives who have run multi-billion dollar companies, like Jack Welsh, have their own coaches.

CEOs who have the time and are aware of the need for continuous professional development can participate in executive development programs at leading institutes around the world. But the reality is that the majority of CEOs, as highlighted above, don’t have the time, at best they can spend some of their free time reading management books or professional magazines. The need for a professional colleague who can provide feedback, discuss ideas, and suggest behavioral changes, improvements, and most importantly, give an unbiased and candid opinion can be underestimated.

A good executive coach is usually an experienced businessman with a track record, who has spent years in industries similar to those of their potential clients, such a wealth of experience would undoubtedly allow for balanced, informed and candid professional advice. . The Executive Coach is expected to have a variety of skills including communication, especially listening, patience of observation and getting satisfaction from what they are doing even when their client gets all the glory from their hard work.

The need for executive coaching in the Middle East for owners, board members and senior executives has never been greater, yet somewhat unrecognized by regional leaders. It offers leaders access to a wealth of experience, immediate honest and professional feedback on business performance, and avenues for personal and professional development.

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