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A Usana Review For Those Who Like MLM Work
Usana is one of the largest MLM (multi level marketing) companies in the world with its headquarters in Salt Lake City, Utah. It has a broad marketing base for various products aimed at niches such as sports, health, personal hygiene, face and hair care, and nutrition. Usana also creates its own oral and skin care products and has its own distribution network invoking 12 countries.
Usana has an employee base of less than a thousand people scattered around the world with customers and associates numbering nearly 200,000 per distribution network. Forbes magazine noted their revenues in 2007 which amounted to $425 million which was generated mostly from its distribution networks.
Usana manufactures high quality products that meet the needs of its customers. To further prove his mission, he has sponsored many sports clubs and sports activities.
Usana operates on the MLM approach. It opens up business opportunities for people who would like to sell its products. In general, the image of Usana is that of a company dedicated to the well-being of people through its products. Most products provide relief and if taken continuously can slow the aging process and heal skin abnormalities.
The business grew because it was able to attract people who could work from home and supplement their income. Many people have made Usana their full-time profession and recruit as many members as possible. Usana uses this approach to bolster the ranks of its members by cultivating and nurturing their core performers. These performers serve as a catalyst for many people who want to make a good deal in the home business.
The Usana product line is diverse but falls under general categories. There are foods, drinks, enhancers and nutrients. The drinks are energy drinks that can increase a person’s sluggishness; foods here refer to nutrition bars and powder mixes; nutritionals refer to dietary supplements such as pills and specialty drinks. Usana has also looked into beauty products that enhance a person’s beauty like face creams, hair cleansers, etc. These aim to promote the well-being of a person. They don’t touch heavy foods because it’s expensive and would directly compete with the big food chains.
Usana relies heavily on an extensive distribution network that delivers its products. Each distribution point has the ability to create and recruit their own staff to start that point. It starts as a small team and then branches out by recruiting more people to enter the system. A member gets paid when people buy their products – whether wholesale or retail. A member can earn money by recruiting new members and earn a commission for it or sell items directly. The more people you recruit and the more they recruit and sell, the more that’s where the big bucks come in. The strength is in active recruiting. Some people have questioned the methods used by Usana to get members or by its sales system, but this has been overlooked as being the norm for MLM businesses.
In 2004, a report drew the government’s attention to the business practices used by its members. So far there has been an investigation but there have been no official conclusions yet. For more information, see http://mlmnetworkmarketingtraining.org.
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