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Interesting Facts About Metacafe – The Online Video Sharing Site
Metacafe is an online video sharing site with very good image quality that specializes in entertaining viewers of all ages with its videos, short films, video games, sports, music and television. It was founded by Israeli entrepreneurs Eyal Hertzog as CTO and Arik Czerniak as CEO in July 2002. The company’s headquarters were located in San Francisco, California. Its branches are in Los Angeles, New York, London and Tel Aviv. Accel Partners, DAG Ventures, Benchmark Capital and Highland Capital Partners are among the investors that privately own Metacafe, which are primarily big-name content contributors, such as major movie studios, broadcast and cable TV networks , video game publishers, music labels and sports leagues.
Since its inception, Metacafe has been gaining popularity day by day with the number of viewers increasing every day and also undergoing many changes. In 2006, it was ranked 128th by the Alexa ranking in June and as the world’s third largest video site in October by comScore. The company’s headquarters were also moved from San Francisco, California to Palo Alto, California in September of the same year. Later in 2007, Erick Hachenburg became the company’s CEO.
Metacafe attracts around 13 million viewers and serves around 53 million users in the United States alone every month. Metacafe’s monthly audience is around 40 million exclusive viewers from all over the world.
Metacafe used to be like other video sharing sites, but now it has transformed with more short-term entertainment movies. The site has also undergone many differences and only presents short-lived entertainment videos. Metacafe has now evolved into a site that supports advertising for various brands such as entertainment, telecommunications, consumer electronics, consumer packaged goods, food and beverage and the automobile. Therefore, most of the short films seen in Metacafe advertise the products of these brands.
In 2006, Metacafe launched a video reward program which further popularized the site. N this program anyone who uploads fresh and original video and if the video has been viewed 20,000 times and achieved a rating of 3 without violation of copyright terms and conditions, this video uploader will be paid $5 per 1000 viewers . However, this reward program was applicable to American views and had many successes, but at the end of 2008 it was terminated as it did not prove to be very profitable for the company and viewers turned to d other video sharing sites that offered a somewhat similar type of reward. programs.
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